Archive for April, 2008

I’m sticking to my Guns

April 27, 2008

One more post about my experience at the HR forum two weeks ago………….

Some of you are probably aware that this event has a ‘pay for play’ element to it — suppliers pay to participate, and the delegates attend for free in exchange for a commitment to a certain number of meetings to hear about offerings from the various suppliers.  There’s an elaborate (and I would say effective) matching process to get folks with like interests talking to each other.  But with the goal to make sure that every supplier gets a certain number of ‘meetings,’ you always have a few with someone you quickly discover couldn’t care less about what you have to offer (or vice versa). 

Knowing there would be some of that (and in some cases I could even tell in advance), these delegates became my ‘focus group’ targets — I tested our strategies to see how these folks would react eventhough they probably wouldn’t be our target customer.  A particularly insightful meeting was with a large, national retailer with over 100,000 employees who’s identity I will opt not to disclose.  The delegate, a senior HR person, was telling me about their talent management technology strategy, and the conversation went something like this (paraphrased for brevity, and might slightly miss on a detail or two):

Supplier (me):  How are you addressing your talent management technology needs?
Delegate:  We have a enterprise-wide LMS installed that’s having a real impact on delivering training in the stores, we just started an implementation of a recruiting system, and performance management is next.
Supplier:  How many vendors are providing that technology?
Delegate:  Three.
Supplier:  Are you concerned with the issues of technical integration?  Do you hope to leverage infrastructure like organizational and supervisor structure across those products?
Delegate:  Definitely.
Supplier:  How are you going to do it?  Is IT engaged in the process?
Delegate:  <moment of silence>.. IT is looking at it

And so went the discussion..we also explored how they anticipated leveraging data for decision-making across the full organizational development value chain, and concluded that while those issues had been discussed, these integration elements (see my previous post) are not central to the creation of their technology strategy — at the moment.

I would anticipate that this organization has a real shot at efficient and effective management of their core transactional business processes in talent management.  For training, they’re already doing it.  But at the end of the day, after all those operational benefits are achieved and they want to really get those systems talking together they are either going to spend a fortune consolidating data into one of those systems (and hope that the one is good enough to manage the data from the others) or they will be building the mother-of-all-data-warehouses.  And let’s face it — HR is always number 11 on a priority list of 10, and after all of the money they’ve spent on getting the operational stuff right it will require real clout to get the funding for yet another major HR technology initiative.

Everyone knows about my bias here — that an integrated, ERP-class talent management solution aligned with the system-of-record data about people is the only realistic way for organizations to do breakthrough talent management.  It’s about great operational efficiency AND actionable data about people, and the organizations that get both right will be at a significant advantage.

Cruising to Nowhere Goes Somewhere

April 17, 2008

I am on the Norwegian Dawn attending the HR Forum.  It’s a beautiful cruise ship with too many amenities to discuss here, especially considering we don’t have 15 seconds to enjoy any of them!  When the marketing team suggested that I attend the event, I was skeptical at best.  They match customers to their interests, and exchange for free passage for the delegates, they commit to a specific number of vendor meetings.

The first few meetings were fantastic — buyers with active projects, interested in modules we can deliver!  You couldn’t complain about that.  I also like the 1:1 format — it’s a great way to talk to a customer, offer them insights into our strategy without the noise and distraction of a trade show booth, and a real opportunity to meet senior HR professionals in an environment conducive to learning.

And it’s been good fun too — meals are a great way to relax and mix some business with pleasure.  Surely the contacts I’ve made will be useful over time.  When everyone converges at the Casino, you can’t help but root for your new friends at the craps table.

But with all of that said, I can’t honestly say that the event is going to generate immediate leads that we can convert into sales….time will tell.  Which makes it difficult because when you do a new event, you want to know if it’s going to be successful sooner rather than later (especially when they want you to sign up for next year before you even leave the ship!).

Kudos to the folks at Richmond Events — the event is flawlessly organized, expectations were well set for all of the parties involved, and as we start into the second half of the last day, everyone is still engaged, but a bit fatigued.

The biggest miracle?  That the miserable internet connection on the ship actually worked long enough for me to publish this post!  And the view of Long Island Sound from the deck isn’t bad either.

Off to the spa for a hot stone masssage (I wish!)…..

I should return from vacation more often!

April 15, 2008

After a long-awaited vacation with family (a Carnival Cruise to Mexico), I was delighted to return to see this post from systematicHR.  It speaks for itself — and I can appreciate the challenge on the use of the term ’strategic.’  We’ll let time (and some great success stories) speak for itself on this topic.

The evangelizing will continue on our strategy.  Calling all bloggers — keep these kind of posts coming!

On a different subject, I’m off to the HR Forum tomorrow morning.  I wrote about this previously (link here), and now it’s time to see if the event will prove useful.  If the internet connection on the cruise ship cooperates, I’ll try to provide you with a daily post both on what’s interesting at the event and how the program looks from a vendor’s perspective.  Stay tuned!