Cruising to Nowhere Goes Somewhere
I am on the Norwegian Dawn attending the HR Forum. It’s a beautiful cruise ship with too many amenities to discuss here, especially considering we don’t have 15 seconds to enjoy any of them! When the marketing team suggested that I attend the event, I was skeptical at best. They match customers to their interests, and exchange for free passage for the delegates, they commit to a specific number of vendor meetings.
The first few meetings were fantastic — buyers with active projects, interested in modules we can deliver! You couldn’t complain about that. I also like the 1:1 format — it’s a great way to talk to a customer, offer them insights into our strategy without the noise and distraction of a trade show booth, and a real opportunity to meet senior HR professionals in an environment conducive to learning.
And it’s been good fun too — meals are a great way to relax and mix some business with pleasure. Surely the contacts I’ve made will be useful over time. When everyone converges at the Casino, you can’t help but root for your new friends at the craps table.
But with all of that said, I can’t honestly say that the event is going to generate immediate leads that we can convert into sales….time will tell. Which makes it difficult because when you do a new event, you want to know if it’s going to be successful sooner rather than later (especially when they want you to sign up for next year before you even leave the ship!).
Kudos to the folks at Richmond Events — the event is flawlessly organized, expectations were well set for all of the parties involved, and as we start into the second half of the last day, everyone is still engaged, but a bit fatigued.
The biggest miracle? That the miserable internet connection on the ship actually worked long enough for me to publish this post! And the view of Long Island Sound from the deck isn’t bad either.
Off to the spa for a hot stone masssage (I wish!)…..
April 17, 2008 at 4:48 pm
Larry,
What feedback are you getting from your customers using Lawson’s Learning Accelerator tool?
April 28, 2008 at 3:33 pm
Hi Leslie,
Thanks for your question on Learning Accelerator. Learning Accelerator is being very well received by the customer base. We have over 80 customers in over 16 countries creating training on Lawson and other applications in their organizations. We have customers who are selecting Learning Accelerator and choosing to go it on their own with a Jumpstart onsite workshop to “get up to speed”. Others who are going with a focused service offering to learn Learning Accelerator side by side with Lawson experts and we have a couple of clients that have Lawson running their Learning and documentation as a sub-project as part of their Lawson implementation. Customer feedback has been very positive and you can find a variety of information and examples on the Lawson.com website.
To learn more and hear from customers about Learning Accelerator go to:
Lawson.com > Services > Learning Services > Lawson Learning Accelerator > Lawson Learning Accelerator Videos
Regards,
Larry Marty
Sr. Market Manager - Lawson Learning