The chatter around Harry’s comments about SaaS continues — this time it’s the interview of Dave Duffield on Bill Kutik’s radio show. I actually liked the way Dave presented it. The dialogue continues to help me refine my thinking on why what we’re doing is truly differentiated. To wit, a few facts:
- 85% of the companies that have bought our new talent management products have opted for a licensing model other than a subscription. Why? Because customers asked. They want to own the software that they are acquiring for such a strategic purpose (not so important for payroll processing, I’d say…).
- 100% of those same companies have opted for a managed service delivery model — a uniform version of the software, fully managed by Lawson. So they’re enjoying all of the benefits that Dave said were so important. Not one customer is on the ‘patch-fix treadmill.’ From a delivery perspective, it’s SaaS, but because it’s not sold as a subscription, I guess the purists would criticize me for labelling it that way, so I won’t.
- 75% of our customers in the pipeline have expressed a preference to own the software vs. renting it via subscription. I anticipate the vast majority of them will still opt to have Lawson manage the environment — the benefit of the SaaS delivery model is real, and customers will continue to opt for it in large numbers. It’s paying the license forever that doesn’t make any sense.
At the end of the day, customers buying talent management solutions want choice. If companies like Lawson and Workday deliver great value managing the environment and application, why would they want to do it themselves? But when the software takes hold in the company and offers mission critical benefits, the value of having an ownership stake in that product will be beneficial. From a cost perspective, because they can pay for just the portions that provide ongoing value (staying off the ‘treadmill’), Lawson clients will reap a more attractive long-term return on their investment.
Note to Bill Kutik: as far as backpedaling, I’m not sure I see it. While we are offering customers more options, they are all centered around delivering great high-quality software applications to customers, advancing our economies of scale around managed care and building the kind of market share that will ultimately define Lawson as the gorilla in this market. SaaS or otherwise.
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